Redken Texture & Know Why

Stop fearing textured hair and start mastering the science behind every wave, curl, and coil. Step onto the floor at The Redken Exchange for Texture & Know Why—a comprehensive, hands-on intensive built to elevate your technical skill and authority across all texture types. You will dissect natural curl architecture, spring factor physics, and moisture balance to create balanced, fashion-forward shapes with total precision. Combine principle-based cutting, customized color placement, and trend-driven finishing techniques designed specifically to respect pattern integrity. Eliminate texture hesitation, expand your high-margin service menu, and deliver unapologetic, fresh-from-NYC texture excellence behind the chair. KEY TAKEAWAYS: ·  Apply cutting principles tailored specifically to wave, curl, and coil behavior ·  Formulate and place haircolor safely while protecting textured cuticle health ·  Prescribe product regimens and finishing methods to define natural texture patterns