About Our Program

Welcome to the new L'Oréal professional loyalty program where all your purchases from Kérastase, L'Oréal Professionnel, Matrix, Pureology, Redken, and Shu Uemura Art of Hair, are merged to help you earn reward points even faster. With every purchase from these brands you'll build toward your reward point total and see your point balance grow faster. With our unique program, you get rewards that will help you grow your business and your career.
Our Levels
Every purchase you make earns points. The more you spend, the more points you earn. You will be placed into a level based on your purchases. Once you meet the next level’s purchase criteria, you automatically will be upgraded (with the exception of the Black level). It's as simple as that!
LEVEL
POINT EARNING
LEVEL QUALIFICATION
BRONZE
1 pt per $
$1 - $4,999/year
SILVER
2 pt per $
$5,000 - $19,999/year
GOLD
3 pt per $
$20,000 - $39,999/year
PLATINUM
4 pt per $
$40,000 +/year
BLACK
5 pt per $
Invitation only *
* As part of our most elite level, you will earn 5 points for every dollar you spend on any of our participating brands and you’ll receive offers exclusive to this level of membership. Membership in the Black Level is evaluated quarterly.
Bronze
$1 - $4,999
1 pt per $
Silver
$5,000 - $19,999
2 pts per $
Gold
$20,000 - $39,999
3 pts per $
Platinum
$40,000 +
4 pts per $
Black
By Invitation Only
As part of our most elite level, you will earn 5 points for every dollar you spend on any of our participating brands and you’ll receive offers exclusive to this level of membership. Membership in the Black Level is evaluated quarterly.
Wishlist
Set goals for your business with a wishlist
Create a wishlist from our rewards catalog and when you reach your goals, redeem your points for experiences that grow your business.
Our Brands
Our loyalty program includes all the brands within the L'Oréal Professional Product portfolio.

Earning & Redeeming Points

Once you open your account, every purchase you make accrues points; the amount of points earned per dollar spent is based on your current level.

Points remain in your account for 12 months from the date you earned them, and expire at the end of that month. (Example: A point earned on April 13, 2016 will expire on April 30, 2017.)

Points can be redeemed at any time for products that enhance your clients` experience, or for classes and events that grow your business.

Classes & Events

Redeem points for classes and events from your wishlist, or from our rewards catalog, to elevate your business.
If you`re short on points for a class or event, don`t worry. We have payment options that allow you to pay for half with points, and half with a credit card.

VIEW ALL CLASSES & EVENTS
Merchandise

Shop our rewards catalog and redeem your points for your favorite products, or try out a new line from our participating brands.

VIEW ALL merchandise
Member Services
Get in touch with your sales representative or contact Member Services
Monday-Thursday
9:00 am - 6:00 pm
Fridays
9:00 am - 5:30 pm