About Our Program

The first multi-brand Loyalty Program designed for Salon Professionals! Earn points on purchases from Redken, Matrix, Biolage, L'Oréal Professionnel, Kérastase, Shu Uemura Art of Hair, Pureology, Pulp Riot, Baxter, and Mizani to use toward FREE education, backbar, business resources and more to help elevate your business to the next level. Not a member? Sign up here.
Our Levels
Every purchase you make earns points. The more you spend, the more points you earn. You will be placed into a level based on your purchases. Once you meet the next level’s purchase criteria, you automatically will be upgraded (with the exception of the Black level). It's as simple as that!
LEVEL
POINT EARNING
LEVEL QUALIFICATION
BRONZE
1 pt per $
$1 - $4,999/year
SILVER
2 pt per $
$5,000 - $19,999/year
GOLD
3 pt per $
$20,000 - $39,999/year
PLATINUM
4 pt per $
$40,000 +/year
BLACK
5 pt per $
Invitation only *
* Earn 5 points for every dollar you spend on any of our participating brands. Plus, you’ll receive offers exclusive to this level of membership only. Membership in the Black Level is evaluated quarterly.
Bronze
$1 - $4,999
1 pt per $
Silver
$5,000 - $19,999
2 pts per $
Gold
$20,000 - $39,999
3 pts per $
Platinum
$40,000 +
4 pts per $
Black
By Invitation Only
Earn 5 points for every dollar you spend on any of our participating brands. Plus, you’ll receive offers exclusive to this level of membership only. Membership in the Black Level is evaluated quarterly.
Wishlist
Set goals for your business with a wishlist
Create a wishlist from our rewards catalog and when you reach your goals, redeem your points for experiences that grow your business.
Our Brands
Our loyalty program includes all the brands within the L'Oréal Professional Product portfolio.

Earning & Redeeming Points

Once you open your account, every purchase you make accrues points; the amount of points earned per dollar spent is based on your current level.

Points remain in your account for 12 months from the date you earned them, and expire at the end of that month. (Example: A point earned on April 13, 2016 will expire on April 30, 2017.)

Points can be redeemed at any time for products that enhance your clients` experience, or for classes and events that grow your business.

Classes & Events

Redeem points for classes and events from your wishlist, or from our rewards catalog, to elevate your business.
If you`re short on points for a class or event, don`t worry. We have payment options that allow you to pay for half with points, and half with a credit card.

VIEW ALL CLASSES & EVENTS
Merchandise

Shop our rewards catalog and redeem your points for your favorite products, or try out a new line from our participating brands.

VIEW ALL merchandise
For U.S. consumers only
Member Services
Get in touch with your sales representative or contact Member Services
Monday-Thursday
9:00 am - 6:00 pm
Fridays
9:00 am - 5:30 pm

At L’Oreal, we care about your privacy. If you have questions or concerns about how we use your information, you may review U.S. Privacy Policy here. Non-US consumers should visit the country website serving their region.