COVID-19 Response:

Dear LEVEL Members,

We wanted to reach out to continue to keep you updated on changes with LEVEL Loyalty.

Education in our Catalog: All in-salon artist education has been cancelled through the end of this year. Any member that had in-salon education scheduled for the remainder of this year will receive an email shortly with details on the class that has been canceled as well as points being refunded.

Points Refunded Due to Canceled Education: We will be extending the expiration date of points that have been refunded for all classes canceled due to Covid-19. Now all refunded points will be good until the end of the year.

To continue to support our members at this time, we wanted to share some additional resources, and items available for redemption on the LEVEL catalog:

  • Post Covid-19 Preparedness Items: To promote safety and sanitation within your salon space we have added a variety of items including privacy panels which can be placed in between stations In the salon area or in the treatment area between shampoo chairs, plexi-glass shields that can be used at reception areas, shields for nail stations, and UV sanitation equipment to sterilize salon tools. Be sure to check back into the catalog periodically to see any new items added. Click here to learn more.

  • PBA COVID-19 Relief Fund: As a LEVEL member you can now use your points to donate to the PBA COVID-19 Relief Fund. PBA is dedicated to advocating and fighting for the rights of beauty industry, enhancing professionalism, and is committed to the long-term success of the stylist and the businesses that employ and support them. This fund supports licensed professionals unable to work due to COVID-19. Click here to learn more.

  • Tippy: Tippy is a cashless tipping platform build specifically for the beauty industry. Tips are directly deposited into the service professional’s bank account the next business day. Reduced processing fees for salon owners and increased tips for service professionals. Click here to learn more.

  • New virtual Education Options: Many of our brands are now providing education virtually. We continue to add new classes all the time. Click here to learn more.

  • Safety and Sanitation: As you prepare to get back to work in your salon, one of the biggest factors you will need to plan for is your salon's safety procedures and processes. There are a few key processes that can be implemented to ensure a safe and welcoming environment for your salon staff and guest. Click here to learn more.

If you have any questions, always feel free to contact us:

Call: 1-866-766-6875 Monday – Thursday 9:00am – 6:00pm EST (Friday’s till 5:30pm)
Thank you again for being a LEVEL member and letting us partner with you.
We are here for YOU!

LEVEL Rewards Terms

Level Loyalty Rewards Program, offered by the Professional Products Division of L’Oreal USA (“Sponsor”), Terms and Conditions are effective as of May 15, 2017.
The Level Loyalty Rewards Program ("Program") is open to licensed salon owners, stylists (commission or booth renter), salon manager, nail technician/manicurist, esthetician, barber, Regional Chains (“Participants”), and Beauty Schools (limited rewards). Participants must be 18 years of age or older at the time of registration. Program is valid only on purchases of Kérastase, Shu Uemura Art of Hair, L’Oréal Professionnel, Matrix, Pureology, Redken, Baxter of California, Mizani and Pulp Riot products (the “Participating Brands”) through participating distributors of the Participating Brands. National Accounts, Beauty Supply Stores, Students are not eligible for this Program. Corporations, associations, groups and employees may not participate. Valid only in the United States (excluding Puerto Rico.) Void where prohibited. Participation in Level Rewards is voluntary. Participants do not need to join the program to purchase products.

Membership in Level Rewards and its benefits is offered at the discretion of the Professional Products Division of L’Oréal USA (“PPD”). PPD may, at any time, terminate, change, limit, modify or cancel Program or any rules, regulations, eligibility, benefits or conditions of participation by posting the modified rules on this page. Participant’s continued participation in the program after such posting will constitute Participant’s acceptance. By enrolling in Program, Participant hereby agrees to these Terms and Conditions, which may be updated from time to time by PPD in its sole discretion, and that Participant meets the eligibility requirements. Changes to Program or these Terms and Conditions will be communicated via email or on this web page.

By enrolling in Program, Participant agrees to provide true, accurate, current and complete information and agrees to maintain and promptly update their information. If Participant provides any data that is untrue, inaccurate, not current or incomplete, or if PPD, in its sole discretion, suspects that Participant registration data is untrue, inaccurate, or incomplete or that Participant is in any way abusing Participant membership in Program, or if Participant is found to be diverting product, PPD reserves the right to suspend, terminate or refuse Participant participation.


Level Rewards may be earned only for purchases made through Participant’s authorized product distributor. Please note that not all distributors are participating in the program. Participants should check with their distributor to confirm participation. If a distributor is not participating, Participant may ask distributor to join the program.

Participant may enroll in Program on the Level Loyalty Rewards web site with their SalonCentric Sales Consultant (“SSC”) or in a SalonCentric store. Participant may authorize automatic enrollment if Participant was enrolled in one or more of the prior programs offered by a Participating Brand. When enrolling, Participant will be asked to provide full name, email, and at least one (1) distributor account number. If Participant has more than one (1) distributor account, the Participant is responsible for adding those distributor account numbers in order to obtain credit for the purchases made through that distributor. This information will be used to verify Participant purchases from the participating distributors. Participant enrollment will be confirmed with a welcome message at the email address provided. The welcome message will include Participant enrollment information.

Points may be redeemed for a variety of rewards in the Level Loyalty Rewards Catalog, including backbar items, salon accessories and apparel, and education. Items and point values in Rewards Catalog may change from time-to-time at PPD’s discretion. For members that reside in Alaska or Hawaii, there may be additional shipping charges for some items in the catalog. If there are additional charges from a vendor, the members will be responsible to pay them directly.



Bronze Up to $4,999 of dollars spent 1 Point for each dollar spent
Silver $5,000-$19,999 2 Points for each dollar spent
Gold $20,000-$39,999 3 Points for each dollar spent
Platinum $40,000+ 4 Points for each dollar spent
Black By Invitation Only 5 Points for each dollar spent
Details on Black tier/level may be found on individual Participating Brands websites

Participant will be automatically enrolled in Bronze Tier. When Participant reaches the next designated dollar-amount threshold, Participant will advance to the next Tier.

The Tier Level is based on annual calendar spend (January 1 to December 31) (“Reward Period”). Member will start the new calendar year at the same Tier Level as they ended the prior Reward Period. If Participant’s spend reaches the next designated dollar amount threshold Participant will advance to the next Tier. If at the end of Reward Period, Participant’s spend was that of a lower level, they will be downgraded at the start of the next Reward Period to the appropriate lower Tier.


  1. Points from purchases will post to Participant’s account approximately thirty (30) days from purchase date, delivery date, shipment date or distributor upload date. Some Distributors (i.e. SalonCentric) will post within five (5) days of purchase. Points are based on net dollars spent on qualifying purchases or other qualifying behaviors. For promotions with percent dollar off, points will be based on the amount members paid.
  2. PPD reserves the right to change the number of points awarded for purchases at any time during the Program.
  3. PPD may make promotional offers selectively available to Participants, based on purchase activity, geographic location, program participation, or other factors.
  4. Points expire twelve (12) months after the calendar month in which they were earned.
  5. If a Participant believes that points were not properly credited to his/her Account or did not provide Distributor number at the time of purchase, the Participant must notify PPD by sending an email to: or by calling Loyalty Member Services at 866–766-6875.



If an order, or part of an order is returned, and rewards were previously granted, such reward points will be reduced to reflect the returned order amount. If due to the return the member account has a negative balance, points earned on future transactions will be applied to the negative balance until return amount is satisfied.

No reward item may be returned or exchanged for points, another product or a monetary refund unless the item is found defective.


Any member can gift points to any member in program. Once the gifted points are sent to a member, they are immediately deleted from that members account. Gifted points must be redeemed within 60 days. If points are not redeemed within 60 days, the points will expire.


Participants may redeem Points toward charitable donations. Once points are donated the exchange cannot be reversed or undone. Donations are not tax deductible. Points redeemed in connection with charitable donation is subject to the Program Terms and Conditions along with any applicable terms and conditions of the partner processing the donations.


Participant privacy is important to us. Enrollment information collected by Level Loyalty Rewards is subject to L’Oréal USA Privacy Policy at


As a member, Participant may periodically receive emails from PPD, including emails about Program and other promotions and ads that may be of interest to Participant. Participant may opt out of the marketing emails at any time by clicking the unsubscribe button at the bottom of our emails or contacting PPD Member Support, but operational emails will still be sent to Participant related to Participant membership in Level Rewards. Examples of these are: Level Loyalty Rewards welcome email, changes to these Terms and Conditions, or other communications that help us to ensure that Participant account is up-to-date. If Participant wishes to stop receiving all email from PPD, Participant must also cancel Participant Level Loyalty Rewards membership. Participant is responsible for keeping Participant email address with PPD up-to-date, and we are not responsible for lost or delayed communications regarding Level Loyalty Rewards. To review or change Participant account information, Participant can review the “My Account” section of the website by logging into or by calling Loyalty Member Services at 866-766-6875.


Only one LEVEL Rewards Program account may be associated with one individual and one single email address. Account may not be shared or pooled by multiple individuals. In the event of a dispute over ownership of an account, the registration will be declared to have been made by the authorized account holder of the email address submitted at the time of enrollment. For purposes of these Terms, the “authorized account holder” is the natural person who is assigned to the submitted email address by an internet provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

If more than one (1) account is assigned to an individual, or if an individual opens more than one (1) account, Member will only receive points for one (1) account. Duplicate Accounts will be cancelled with any points associated with the duplicate account will be forfeited.

In the event an Account is inactive for any given 365-day period, the member Member's account will be deactivated. Inactivity is defined as no Points earned or no Point redemption. No extensions, cash refunds or other exchanges will be allowed for Points that have been removed from an Account based on inactivity. In order to reactivate an account a Member must contact customer service from the email address that is assigned to the account.

Sponsor reserves the right to deactivate an Account in which points were obtained as a result of diversion of product, fraudulent, illegal or unsportsmanlike activity or technical failures of any kind.

PPD reserves the right, without limitation, to terminate, change, limit, modify or cancel any of the above activities, with or without notice. Unless otherwise stated, member account spend balances will be communicated to Participant via email or accessible by logging on to Participant account on


Rewards have no cash value (except where required by law) and members have no property interest in the rewards. Member Points have no cash value and cannot be redeemed for cash at any time. Participants must have sufficient Points to redeem PPD rewards. Participant Points have no purpose or use other than in exchange for, education or salon products and accessories offered by PPD.

PPD reserves the right to limit the quantities of PPD rewards redeemed by a single member in a given time period.

In the case of a dispute regarding the Points available to any member, PPD decision will be final. Upon termination of membership for any reason, all account spend credit will be forfeited and PPD will not provide cash equivalents for rewards or account spend balances.

No reward item may be returned or exchanged for points, another product or a monetary refund unless the item is found defective.


By enrolling in Level Rewards, Participant agrees not to (a) take any action or (b) upload, post, submit or otherwise distribute or facilitate distribution of any User Content (including text, communications, software, photographs, videos, sound recordings, data or other information) using any communications service, discussion forum, or other feature available on or through Level Loyalty Rewards, in any manner, that is unlawful, deceptive, misleading, fraudulent, threatening, abusive, harassing, libelous, invasive of another's privacy, tortious, obscene, profane, infringes on any patent, trademark, trade secret, copyright, right of publicity, right of privacy, any other right of any party or which otherwise violates PPD Site Terms and Conditions or any Other Agreement. Participant further agree not to (a) upload any content that imposes an unreasonable or disproportionately large load on PPD computing, storage or communications infrastructure, or attempts to gain unauthorized access to Level Loyalty Rewards, other accounts, computer systems or networks connected to or related to Level Loyalty Rewards, through password mining or otherwise; (b) contains software viruses or any other computer codes, files, or programs that are designed or intended to disrupt, damage, limit or interfere with the proper function of any software, hardware or network system or to damage or obtain unauthorized access to any system, data or other information of PPD, or any third party; (c) creates member accounts by any automated means or under false pretenses or impersonates any person or entity, including an employee or representative of PPD; or (d) harvests, scrapes or collects any information from the PPD sites.

PPD is not responsible for problems related to any of the equipment or programming associated with or utilized by the member; any human error; any interruption, deletion, omission, defect or failure of any network or electronic transmission for whatever reason.


By participating in Program, each Member agrees to release and hold harmless PPD, Administrator, and their respective parents, affiliates, suppliers, distributors, advertising/promotion agencies, and offer suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, losses or damages of any kind, including personal injury, death, or damage to or loss of property, arising out of participation in the Offer or receipt or use or misuse of any Product or coupon.


Sponsor is not responsible for incorrect or inaccurate transcription of information, for problems related to any of the equipment or programming associated with the Program or utilized by the Member, for any human error, for any interruption, deletion, omission, defect, or line failure of any telephone network, cellular network, or electronic transmission, for problems relating to computer equipment, software, inability to access the Website or online service, or for any other technical or non-technical error or malfunction. In the event of a printing error or irregular packaging, neither PPD nor respective related companies, parents, subsidiaries, affiliates, and respective agents and their agencies, suppliers and other companies involved in the development or execution of the Program or the production or distribution of Program materials (“Releasees”) shall have any liability. UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL ANY OF THE RELEASEES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE PROGRAM OR MERCHANDISE OFFERED THROUGH THE PROGRAM, EVEN IF ANY OR ALL OF THE FOREGOING OR ANY OF THEIR AUTHORIZED REPRESENTATIVES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF THE SPONSOR IMPROPERLY DENIES A MEMBER ANY POINTS, LIABILITY WILL BE LIMITED TO THE EQUIVALENT NUMBER OF POINTS. BY PARTICIPATING IN THE PROGRAM, A MEMBER WAIVES ANY AND ALL RIGHTS TO BRING ANY CLAIM OR ACTION RELATED TO SUCH MATTERS IN ANY FORUM BEYOND ONE YEAR AFTER THE FIRST OCCURRENCE OF THE KIND OF ACT, EVENT, CONDITION OR OMISSION UPON WHICH THE CLAIM OR ACTION IS BASED. PPD its officers, directors, employees, promotion agencies, agents, successors, assigns, and service providers, are not responsible for any products or services offered by the Rewards Partners. TO THE FULLEST EXTENT ALLOWABLE BY LAW, PPD ITS JOINT VENTURES, OFFICERS, DIRECTORS, EMPLOYEES, AND THEIR PROMOTION AGENCIES SPECIFICALLY DISCLAIM ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE PRODUCTS AND/OR SERVICES OFFERED BY ANY REWARDS PARTNER, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. Some jurisdictions do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. Members agree to rely solely on the manufacturer's warranties, if any, for any products redeemed through this Program. By participating in the Program, each member hereby releases the Released Parties from and against any and all claims, damages, losses, liabilities, and other expenses (including, without limitation, attorney’s fees) relating to that member’s participation in Program, use of points or rewards, or agreement to these Terms. PPD is not responsible for requests or correspondence lost or delayed in the mail.


PPD and the Participant each agree that any dispute, claim, or controversy arising from Program, the rewards, or other Participant benefits from or relating to Program and these Terms or member’s participation (“Dispute”) will be resolved by binding arbitration, where allowed by law, conducted in the State of New York. Participant and PPD agree to give up the right to go to court to assert or defend legal rights (except for small claims, as described below). Participant and PPD expressly delegate to the arbitrator the authority to determine the arbitrability of any Dispute, including the scope, applicability, validity, and enforceability of this Agreement. Instead of arbitration, either Participant or PPD may bring any individual claim in small claims court consistent with the jurisdictional and dollar limits that may apply, as long as it is brought and maintained as an individual claim.


Either party may initiate arbitration, which shall be conducted by the American Arbitration Association (“AAA”) pursuant to its Consumer Arbitration Rules (“AAA Rules”), as modified by this Arbitration Agreement. The AAA Rules are available on the AAA’s website, or by calling the AAA at (800) 778-7879. In the event the AAA is unavailable or unwilling to hear the Dispute, the parties shall agree to another arbitration provider. Payment of all filing, administration and arbitrator fees will be governed by the AAA’s applicable rules. PPD waives its own right to seek attorneys’ fees and costs in arbitration. Participant may choose to have the arbitration conducted by telephone, based on written submissions, or in person in the county where Participant live or at another mutually agreed-upon location.

All arbitrations shall proceed on an individual basis. The arbitrator is empowered to resolve the Dispute with the same remedies available in court; however, any relief must be individualized to Participant and shall not affect any other customer. Participant and PPD agree that each may bring claims against the other in arbitration only in Participant or their respective individual capacities and in so doing Participant and PPD hereby waive the right to a trial by jury, to assert or participate in a class action lawsuit or class action arbitration (either as a named plaintiff or class member) to the extent it involves covered Disputes, and to assert or participate in any joint or consolidated lawsuit or joint or consolidated arbitration of any kind to the extent it involves covered Disputes. If a court decides that applicable law precludes enforcement of any of this paragraph’s limitations as to a particular cause of action, then that cause of action (and only that cause of action) must remain in court and be severed from any arbitration.

This Program and these Terms will be governed by and construed under the Federal Arbitration Act, where applicable, and the substantive laws of the State of New York, without reference to conflict-of-laws considerations.


If Participant have questions about Participant enrollment in Level Loyalty Rewards, these Terms, member account spend balance or rewards, please contact Loyalty Member Services at our toll-free number, 866-766-6875 or send an email to

Beauty Changes Lives Donations:

By donating your points, you agree and understand that you are making a donation to Beauty Changes Lives, a 501(c)(3). This donation will be used at the discretion of Beauty Changes Lives in support of their stated charitable objective to make the beauty profession a first choice career by empowering individuals with mentorship, inspiration and scholarships.

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