Redken Finish & Know Why

Your cut and color are only as good as your final finish. Step onto the floor at The Redken Exchange for Finish & Know Why—a definitive, three-day hands-on intensive designed to give you complete technical control over your blow-drying, hot tool, and styling execution. Ditch trial-and-error styling and master the scientific ""why"" behind every brush stroke, sectioning pattern, and iron pass. Learn to analyze face-shape geometry and natural hair behavior to choose suitable, high-impact styles that elevate your work. Through intensive repetition, direct feedback, and acidic pH product layering, you will build the unapologetic confidence to control frizz, shift texture, and deliver sleek, long-lasting, fresh-from-NYC finishes every time. KEY TAKEAWAYS: ·  Analyze face shape and hair type to select suitable, client-ready style choices ·  Master sectioning patterns, brushwork, and iron placement for maximum control and predictability ·  Select and layer products to shift hair texture, control frizz, and support long-lasting results